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The article presents the results of an empirical study of personnel risks in consumer cooperation organizations. The relevance of the study is due to the systemic personnel crisis in the cooperative sector, associated with demographic aging of staff, territorial isolation, and a steady decline in the inflow of young people. The empirical base is survey data from 298 employees of 48 cooperative organizations in sixregions of European Russia and Western Siberia (2025).Using cluster analysis, three types of organizations with different risk profiles were identified: demographically aging (32 % of the sample), territorially deficient (28 %), and motivationally disadvantaged (39 %). Logistic regression confirmed that the share of employees over 50 years old, lack of mentoring, and distance from the district center significantly increase the likelihood of high turnover.Structural equation modeling (SEM) showed that mentoring partially mediates the relationship between distance and youth turnover. A typologically differentiated table of adaptive strategies for each risk type has been developed.The practical significance lies in the creation of a diagnostic tool for regional cooperative unions, allowing them to select an adaptive personnel management mechanism based on four indicators (the share of employees over 50 years old, the presence of mentoring, distance from the district center, and motivational satisfaction), which ensures the implementation of the research results in the activities of cooperative organizations without involving external consultants.
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Гульназ Янбухтина (2026) studied this question.
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