Formalização contraditória, professor delivery e trabalho digital na indústria fitness: reconfigurações do trabalho na educação física

This article analyzes the reconfigurations of work among Physical Education teachers working in the fitness industry, considering contractual formalization, informality, entrepreneurship, work intensification and technological mediation. It is a qualitative, descriptive and exploratory study, grounded in historical-dialectical materialism, conducted with five Physical Education professionals in two units of the SkyFit network in Pelotas, Rio Grande do Sul, Brazil. Data were produced through semi-structured interviews and examined using Bardin’s content analysis. Three analytical categories emerged: contradictory formalization and entrepreneurship; work intensification and “professor delivery”; and technological mediation, subordinated autonomy and professional instability. The study concludes that partial formalization does not eliminate precarization, which is reconfigured through polyvalence, self-exploitation, income supplementation and platformization of work.