The concept SHAME in Russian linguoculture: from a social-moral emotion to a cognitive concept

The purpose of the study is to substantiate a model of the concept SHAME using an interdisciplinary approach that identifies and systematizes the notional, figurative, and axiological features of SHAME as represented in the Russian language, with particular attention to its axiological content and the linguistic conceptualization of shame as a social and moral emotion. The study examines lexicographic, etymological, and textual representations of SHAME in Russian and identifies its notional, figurative, and value-related features, which reflect culturally determined conceptions of shame as a social and moral emotion. The scientific novelty lies in clarifying the content structure of the concept SHAME by distinguishing its information-definitional, figurative, and axiological zones and determining the distribution of conceptual features between its core and periphery, taking into account the characteristics of shame identified in the psychology of emotions. The study establishes that the core of the concept consists of ideas about a moral norm, its violation, negative self-evaluation, reflexivity, emotional discomfort, and the social conditioning of shame. The work identifies figurative features associated with bodily reactions, spatial behavior, and the representation of shame as an influencing force. The axiological content of the concept reflects the connection between shame and honor, conscience, dignity, and social evaluation, as well as its role in the moral regulation of behavior.