March 1, 1985

Experts as Negative Opinion Leaders in the Diffusion of a Technological Innovation

Key Points

Key points are not available for this paper at this time.

Abstract

Journal Article Experts as Negative Opinion Leaders in the Diffusion of a Technological Innovation Get access Dorothy Leonard-Barton Dorothy Leonard-Barton Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 11, Issue 4, March 1985, Pages 914–926, https://doi.org/10.1086/209026 Published: 01 March 1985 Article history Received: 01 August 1983 Revision received: 01 August 1984 Published: 01 March 1985

Demander à l'IA

Bookmark

Cite This Study

Dorothy Leonard‐Barton (Fri,) studied this question.

synapsesocial.com/papers/6a120ac3c031bb6829a5cb4e https://doi.org/https://doi.org/10.1086/209026

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

1Role of Product-Related Conversations in the Diffusion of a New Product1967 · 1,588 citations
2Changing Brand Attitudes Through Modification of Cognitive Structure1975 · 303 citations
3Selective Exposure to Information: A Critical Review1967 · 679 citations
4The harassed decision maker: Time pressures, distractions, and the use of evidence.1974 · 772 citations
5Medical Innovation: A Diffusion Study.1967 · 1,417 citations

Demander à l'IA

Bookmark