September 1, 1976

Do Consumers Evaluate Products by Adding or Averaging Attribute Information?

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Abstract

Journal Article Do Consumers Evaluate Products by Adding or Averaging Attribute Information? Get access C. Michael Troutman, C. Michael Troutman Search for other works by this author on: Oxford Academic PubMed Google Scholar James Shanteau James Shanteau Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 3, Issue 2, September 1976, Pages 101–106, https://doi.org/10.1086/208657 Published: 01 September 1976

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Troutman et al. (Wed,) studied this question.

synapsesocial.com/papers/6a104a5710ed65f1d0fc9f59 https://doi.org/https://doi.org/10.1086/208657