Key points are not available for this paper at this time.
Journal Article Do Consumers Evaluate Products by Adding or Averaging Attribute Information? Get access C. Michael Troutman, C. Michael Troutman Search for other works by this author on: Oxford Academic PubMed Google Scholar James Shanteau James Shanteau Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 3, Issue 2, September 1976, Pages 101–106, https://doi.org/10.1086/208657 Published: 01 September 1976
Troutman et al. (Wed,) studied this question.