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Journal Article Do Consumers Evaluate Products by Adding or Averaging Attribute Information? Get access C. Michael Troutman, C. Michael Troutman Search for other works by this author on: Oxford Academic PubMed Google Scholar James Shanteau James Shanteau Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 3, Issue 2, September 1976, Pages 101–106, https://doi.org/10.1086/208657 Published: 01 September 1976
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Troutman et al. (1976) studied this question.
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