Key points are not available for this paper at this time.
Joan Meyers-Levy, Prashant Malaviya, Consumers' Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories, Journal of Marketing, Vol. 63, Fundamental Issues and Directions for Marketing (1999), pp. 45-60
Meyers‐Levy et al. (Fri,) studied this question.