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David K. Tse, Kam-hon Lee, Ilan Vertinsky, Donald A. Wehrung, Does Culture Matter? A Cross-Cultural Study of Executives' Choice, Decisiveness, and Risk Adjustment in International Marketing, Journal of Marketing, Vol. 52, No. 4 (Oct., 1988), pp. 81-95
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David K. Tse
University of Hong Kong
Kam-hon Lee
Northwestern University
Ilan Vertinsky
University of British Columbia
Journal of Marketing
University of British Columbia
Chinese University of Hong Kong
University of International Business
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Tse et al. (Sat,) studied this question.
synapsesocial.com/papers/6a163cb8b67720c279c1f7bb — DOI: https://doi.org/10.2307/1251635