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Today, with rapid evolution of technology that became part of our life and cannot pass up without it, and since the Internet has entered our lives and businesses, it makes a difference of how we do our tasks and changes consumer lifestyles and behavior. Especially when mobile commerce forks from e-commerce makes consumers reachable more than before. This study aims to identify factors influencing Jordanian users’ intention to adopt mobile commerce apps. Such factors are classified into two dimensions: website’s characteristics (perceived ease of use, perceived usefulness) and operational performance (mobile characteristics and technological infrastructure). To achieve the research goals, a quantitative survey was conducted by distributing 303 questionnaires to Jordanian citizens as a sample four this study. The results of our research show that perceived usefulness, mobile features, technology infrastructure have a significant positive impact on the intention to use mobile commerce, while perceived ease of use was not a predictor. The discussion and conclusion are presented at the end of article. Keywords: Mobile Commerce, Mobile Characteristics, Technology Acceptance Model, Operational Performance, Jordan DOI： https://doi.org/10.35741/issn.0258-2724.58.1.10
Hammouri et al. (Sun,) studied this question.