Features of the Management, Recognition, and Protection of Intellectual Property Objects: Risks and Challenges of Modernity

The article examines key aspects of management, recognition, and protection of intellectual property (IP) objects in the context of the transformation of the global innovation environment. The article also identifies modern challenges facing intellectual property systems, particularly in the context of digitalization, the rapid development of artificial intelligence, the increase in cyberattacks, and violations of IP rights in the digital space. Special attention is paid to the necessity of updating legal mechanisms for recognizing new IP objects, especially those created with generative AI, which necessitates a reconsideration of approaches to authorship and rights protection. The article analyzes global trends in the development of institutional and legislative tools for IP protection, including the experiences of the EU, the USA, and recommendations from international organizations (WIPO, WTO). The reform of the intellectual property system in Ukraine has been examined, including the establishment of the National Intellectual Property Authority (Ukrainian National Office for Intellectual Property and Innovation – UANIPIO) and the legislative changes of 2023 aimed at strengthening legal protection. The risks associated with the shortcomings of intellectual property rights protection mechanisms, the proliferation of counterfeit products, legal uncertainty, and the complexities of transnational rights enforcement have been highlighted. The authors substantiate the necessity of a comprehensive approach to intellectual property management that includes not only legal recognition and protection of rights but also strategies for commercialization, digital monitoring, innovative cybersecurity, and international cooperation. The conclusions emphasize the importance of adapting the national intellectual property system to the conditions of war, economic instability, and global competitive pressures. The results obtained hold theoretical and practical significance for specialists in the fields of law, economics, intellectual property management, innovative development, and digital security. The presented conclusions can be used to enhance public policy in the field of intellectual property protection, particularly in the context of Ukraine’s integration into the European Union and the recovery of Ukrainian economy during the post-wartime period.