The Influence of Service Quality on Customer Loyalty Through Corporate Image (Acceptor Study of Kencana Clinic)

The purpose of this study Based on the formulation of the problem, the purpose of this study was to determine and analyze the effect of service quality on corporate image. Corporate image of customer loyalty. Service quality to customer loyalty. Service quality to customer loyalty through corporate image. The population in this study amounted to 90 acceptors. Data analysis using SmartPLS version 3.0. The results of this study indicate that service quality has a positive and significant effect on corporate image. This shows that the better the service quality provided by Kencana Clinic to the acceptors, the corporate image will increase. Corporate image has a positive and significant effect on customer loyalty. This means that the better the Kencana Clinic's corporate image will encourage acceptors to be loyal in using family planning. Service quality has a positive and significant effect on customer loyalty. This means that the better the service quality provided by Kencana Clinic to acceptors, it will encourage acceptors to be loyal in using family planning. Service quality has a positive and significant effect on customer loyalty through corporate image. This means that corporate image is able to mediate service quality on customer loyalty. It can also be interpreted that a good corporate image will encourage increased service quality to customer loyalty.