The Influence of Service Quality on Customer Loyalty Through Corporate Image (Acceptor Study of Kencana Clinic)

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Service quality significantly enhances customer loyalty through corporate image at Kencana Clinic, promoting acceptance.
Results indicate a clear positive relationship: improved service quality leads to a stronger corporate image, boosting loyalty.
Data analysis conducted with SmartPLS version 3.0 on 90 acceptors reveals impactful correlations and insights.
Such findings suggest that enhancing service quality can further bolster the clinic's corporate image and acceptance rate.

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Observational analysis shows service quality improves customer loyalty in acceptors, indicating corporate image plays a mediating role.

Hasrudin et al. (2025) studied this question.

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