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Service Quality and Brand Image Influence Customer Satisfaction and Its Impact on Customer Loyalty CV. Asritama Lestari Environmental Consulting and Licensing Services

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Analysis reveals service quality and brand image significantly boost customer satisfaction, suggesting improved loyalty outcomes.

Customer satisfaction positively influences customer loyalty, indicating service quality and brand image are crucial.
Analysis showed a significance level of <5% for service quality and brand image on customer loyalty outcomes.
The study used associative analysis to explore the links between service quality, brand image, customer satisfaction, and loyalty.
Findings suggest that enhancing service quality and brand image may improve customer loyalty, reinforcing satisfaction.

Lestari et al. (2025) studied this question.

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