What type of study is this?

This is a Quantitative Study study.

The Influence of Service Quality and Brand Image on Patient Loyalty Mediated by Patient Satisfaction (An Empirical Study on Patients at “X” Hospital in East Bekasi)

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Quantitative survey shows service quality and brand image enhance patient satisfaction, suggesting strategies for improved loyalty.

Service quality and brand image significantly influence patient satisfaction, enhancing patient loyalty.
Data analysis revealed service quality as the strongest contributor to patient loyalty, followed by brand image.
Patient satisfaction mediates the impact of service quality and brand image on patient loyalty, emphasizing its crucial role.
The study highlights the need for hospitals to improve service quality and brand perception for better patient retention.

Ramba et al. (2025) studied this question.

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