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September 18, 2025Open Access Public Health and Health Administration ReviewOpen Access

Service Quality and Cost of Care as Preferred Strategies for Patient Satisfaction and Loyalty: The Mediating Role of Brand Image and Perceived Value in Healthcare Services

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Authors

MKMuhammad Salman KhanMBMirza Kashif BaigMAMariam Ahmed

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Overview

Cross-sectional analysis reveals cost of care and service quality shape perceived value and brand image, impacting loyalty.

Key Points

  • Cost of care significantly influences patient satisfaction and perceived value, enhancing loyalty.
  • Service quality shapes brand image but has a less impactful relationship with loyalty overall.
  • The study involved 180 patients from private and public hospitals in Karachi, focusing on their experiences.
  • Integration of digital health solutions can improve patient experiences and competitive positioning.

Cite This Study

Khan et al. (2025) studied this question.

synapsesocial.com/papers/68d461bc31b076d99fa60c8fhttps://doi.org/10.59644/oaphhar.4(1).217
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