What type of study is this?

This is a Quantitative Study study.

September 12, 2025Journal of Economics and Management Scienties

The Effect of Corporate Image and Service Quality on Loyalty with Trust Mediation

View Full Paper

Ask AI

Bookmark

Authors

DMDellafanny Noor MadyaratriUniversitas Gajayana Malang MMMartaleni MartaleniUniversitas Gajayana Malang FHFX Bhakti HendrakusumaUniversitas Gajayana Malang

Discussion

Member takes

Implication

Quantitative analysis shows significant effects of corporate image and service quality on loyalty, highlighting customer trust as a critical mediator.

Key Points

Corporate image and service quality significantly impact customer loyalty, demonstrating the importance of how customers perceive a brand.
Data from 160 respondents revealed a strong positive correlation between customer trust and both corporate image and service quality.
The study utilized Partial Least Square – Structural Equation Modeling to analyze the data, showcasing a robust methodological approach.
The findings underline the necessity for service providers to enhance their corporate reputation and service quality to build trust and loyalty.

Cite This Study

Madyaratri et al. (2025) studied this question.

synapsesocial.com/papers/68d44b2a31b076d99fa545bc https://doi.org/10.37034/jems.v7i4.231

View Full Paper

Ask AI

Bookmark

Implication

Quantitative analysis shows significant effects of corporate image and service quality on loyalty, highlighting customer trust as a critical mediator.

The Effect of Corporate Image and Service Quality on Loyalty with Trust Mediation

Discussion

Member takes

Implication

Key Points

Cite This Study

The Effect of Corporate Image and Service Quality on Loyalty with Trust Mediation

Discussion

Member takes

Implication

Key Points

Cite This Study

Also Consider

Also Consider