What type of study is this?

August 20, 2025Open Access

Service Quality Dan Brand Image Terhadap Repurchase Intention Dengan Customer Satisfaction Sebagai Variabel Intervening

View Full Paper

Ask AI

Bookmark

Authors

SNSony NovianTrilogi University ABAam BastamanTrilogi University

Discussion

Member takes

Implication

Analysis reveals Brand Image significantly boosts Repurchase Intention in a competitive language services market, indicating focus on customer satisfaction is critical.

Key Points

Repurchase intention is positively influenced by brand image, while service quality impacts it indirectly.
Brand image significantly affects both customer satisfaction and repurchase intention, highlighting its importance.
Partial Least Squares Structural Equation Modeling (PLS-SEM) was utilized to analyze data from 200 respondents.
Focusing on brand image and customer satisfaction may enhance customer loyalty in the language services industry.

Cite This Study

Novian et al. (2025) studied this question.

synapsesocial.com/papers/68af53ffad7bf08b1eada8bb https://doi.org/10.71282/jurmie.v2i8.855

View Full Paper

Ask AI

Bookmark

Implication

Analysis reveals Brand Image significantly boosts Repurchase Intention in a competitive language services market, indicating focus on customer satisfaction is critical.

Service Quality Dan Brand Image Terhadap Repurchase Intention Dengan Customer Satisfaction Sebagai Variabel Intervening

Discussion

Member takes

Implication

Key Points

Cite This Study

Service Quality Dan Brand Image Terhadap Repurchase Intention Dengan Customer Satisfaction Sebagai Variabel Intervening

Discussion

Member takes

Implication

Key Points

Cite This Study

Also Consider

Also Consider