What type of study is this?

This is a Systematic Review study.

What question did this study set out to answer?

Explore trends in marketing communication based on market research data through systematic review.

March 14, 2026

Marketing communication trends: the systematic review of market research data

Key Points

Explore trends in marketing communication based on market research data through systematic review.
Conducted a systematic review of existing market research data across various sectors.
Analyzed trends in marketing communication using data from different fields such as science, engineering, and public administration.
Identified key trends in marketing communication relevant to the fields of management and ecological economics.
Revealed significant data gaps in integrating sustainable development into marketing practices.

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

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Authors

Huu Thanh Nguyen

Suong Thu Huynh

Journals

J for Global Business Advancement

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Connected Papers

Building similarity graph...

Analyzing shared references across papers

Marketing communication trends: the systematic review of market research data

Key Points

Abstract

Citation Network

Connected Papers

Discussion

Authors

Journals

Actions

References and Citations

Citation Network

Connected Papers

Discussion

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