Abstract The article focuses on defining the concept of goodwill. Initially goodwill was defined as nothing more than the probability of old customers returning to the old place. In one instance, goodwill has been defined as an intangible property which, in the nature of things, can have no existence apart from a business of some sort that has been established and carried on at a particular place. Goodwill is the favor which the management of a business wins from the public and the probability that all customers will continue their patronage. It is the general public patronage and encouragement which a business receives from its customers on account of its local position; that is the subject of value and price and of bargain and sale, though intangible. In this definition, the patronage concept is dominant, although its dependence upon location is still mentioned. In general, it may be stated that the emphasis upon the local aspect of goodwill has declined gradually, although there has been considerable overlapping of views in point of time.
Gabriel A. D. Preinreich (Tue,) studied this question.