What question did this study set out to answer?

To explore the impact of influencer marketing on self-esteem and related factors among Generation Z.

April 15, 2026

Influencer marketing impact on Gen Z's Self-esteem and related factors

Key Points

To explore the impact of influencer marketing on self-esteem and related factors among Generation Z.
Qualitative analysis of social media trends
Surveys assessing self-esteem levels
Interviews with Gen Z individuals regarding influencer interactions
Increased exposure to influencer content correlates with varying self-esteem levels
Positive influencer engagement boosts self-esteem among some, while negative impacts were noted by others
Brand perception significantly shifts based on influencer authenticity and relatability

Abstract

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Authors

Yukti Ahuja

Jatin Trivedi

Himanshu Goel

Journals

International Journal of Business Forecasting and Marketing Intelligence

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Influencer marketing impact on Gen Z's Self-esteem and related factors

Key Points

Abstract

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Connected Papers

Discussion

Authors

Journals

Actions

References and Citations

Citation Network

Connected Papers

Discussion

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