A study on the effectiveness of digital marketing in influencing customer decisions and driving revenue growth IT sector

Digital marketing has become an important marketing tool in the IT sector today. This study examines how digital marketing influences customer purchase decisions and contributes to revenue growth in IT companies. It focuses on various digital marketing channels such as social media, search engine marketing, and email marketing, and analysis how these platforms attract customers and influence their choice of services. Data for the study was collected from customers through a questionnaire and analyzed to understand their perceptions and responses toward digital marketing strategies. The findings of the study indicate that effective use of digital marketing strategies helps IT companies reach a wider audience, attract more customers, and increase their sales. It also shows that digital marketing plays a significant role in improving business performance and supporting long-term revenue growth in the IT sector.