Determinants of Attitudes Toward YouTube News Regulation : A Comparison Between Users and Non-Users

Key Points

• This study aims to compare attitudes toward YouTube news regulation between users and non-users, examining how various factors influence these attitudes.
• Survey conducted with 2300 adults nationwide, including 1736 users and 564 non-users.
• Analyses included one-way ANOVA, group regression analysis, and interaction analysis.
• Utilized a theoretical framework based on an estimated influence model.
• Both users and non-users showed similar levels of support for regulation, though the structure of attitudes differed.
• In the user group, more progressive individuals were more likely to support creator regulation, while political orientation had no effect on non-users.
• In platform regulation, both groups showed increased support among those with progressive views, indicating a higher likelihood of social consensus.