A Study on Consumer Behaviour Towards Amazon Online Shopping in Tirupur City

The rapid growth of digital technology has significantly transformed the way consumers Purchase food. Online food delivery applications have become popular due to convenience, time Saving, and easy access to a variety of restaurants. This study focuses on analysing consumer Preference towards online edible delivery applications with special reference to Tirupur city. The Main objective of the study is to understand the factors influencing consumers to use food delivery Apps and to analyse their level of satisfaction. Primary data for the study was collected through a Structured questionnaire from 100 respondents, while secondary data was collected from journals, Websites, and previous studies. Percentage analysis and rank analysis were used as statistical tools to interpret the data. The findings show that factors such as convenience, fast delivery, attractive Offers, and variety of food options influence consumer preference. The study also highlights the Challenges faced by users such as delivery charges and delayed delivery. Based on the results, Suggestions are provided to improve customer satisfaction and service quality. The study concludes That online food delivery apps play a significant role in modern consumer lifestyle and continue to Grow in popularity among people, especially students and working individuals.