The impact of business processes in new media enterprises on youth university students social identity: an empirical study

Key Points

• This study aims to explore how business processes within new media enterprises influence the social identity of youth university students.
• Empirical study involving qualitative and quantitative approaches
• Analysis of youth social identity in the context of new media business operations
• Data collection through surveys and interviews with university students
• Identified key business processes that significantly shape social identity
• Revealed a strong correlation between engaging with new media and the formation of social identity
• Highlighted the importance of digital interactions in influencing youth perspectives

Abstract