What drives consumers to purchase cryptocurrencies An empirical investigation

Key Points

• This investigation aims to identify the key factors that drive consumers to purchase cryptocurrencies.
• Conducted an empirical investigation analyzing consumer behavior toward cryptocurrencies.
• Utilized surveys to collect data from a diverse demographic on purchasing motivations.
• Analyzed the influence of market trends and personal finance systems on purchase decisions.
• Found that market trends significantly impact consumer willingness to purchase cryptocurrencies.
• Identified factors such as perceived value, security, and social influence as major drivers.
• Reported a positive correlation between consumer knowledge of cryptocurrencies and purchase frequency.

Abstract