Analysis of environmental product/service marketing performance of e-commerce live streaming platform based on artificial intelligence and big data management

Key Points

• This research aims to analyze how artificial intelligence and big data management influence the marketing performance of e-commerce live streaming platforms.
• Utilized big data analytics to evaluate marketing strategies of e-commerce platforms.
• Applied artificial intelligence algorithms to assess consumer behavior metrics.
• Conducted performance analysis across various environmental product/service offerings.
• Identified significant improvements in marketing effectiveness through AI integration.
• Demonstrated enhanced consumer engagement metrics in live streaming platforms.
• Reported a positive correlation between big data application and sales performance.