What question did this study set out to answer?

This research aims to explore how factors like price, availability, and information credibility influence consumer decision-making regarding sustainable products.

May 29, 2026

Sustainable products in consumers purchase decision-making: evidence from Slovenia on price, availability, and information credibility

Key Points

This research aims to explore how factors like price, availability, and information credibility influence consumer decision-making regarding sustainable products.
Qualitative analysis of consumer behavior in Slovenia
Assessment of price and availability of sustainable products
Evaluation of information sources used by consumers
Price significantly impacts the likelihood of purchasing sustainable products, with a notable preference for affordability.
Higher availability of sustainable products correlates with increased consumer purchases.
Credible information positively influences trust and willingness to buy sustainable products.

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

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Cite This Study

Muraus et al. (Wed,) studied this question.

synapsesocial.com/papers/6a192dbbfab5b468c4416aad https://doi.org/https://doi.org/10.1504/ijil.2028.10078823

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