Attitude Content, Intensity, and the Neutral Point on a Likert Scale

Key Points

• The research aims to examine how the content and intensity of attitudes interact with the neutral point on Likert scales.
• Analyzed the structure of attitudes using a Likert scale.
• Investigated the measurement properties of attitude content and intensity.
• Attitude content significantly influences the perceived intensity on Likert scales.
• The position of the neutral point can vary based on the context of the attitude being measured.