Research on Training of E-Commerce Professionals in Higher Vocational Colleges Under the Background of Digital Economy

In recent years, with the rapid development of the Internet, big data, and cloud computing technology, China has gradually entered the era of the digital economy. E-commerce, as an important product of this era, serves as a powerful driving force to promote national economic and social development. Therefore, higher requirements are being placed on e-commerce talents. Vocational colleges, as the main institutions for training e-commerce talents, need to align with the developmental needs of the digital economic era. They should further optimize the training of e-commerce professionals and cultivate the high-quality talent required by the industry. This paper thus investigates the training of e-commerce professionals in higher vocational colleges against the backdrop of the digital economy, aiming to provide valuable insights for relevant education researchers.