National Taipei University of Business

Recent papers from National Taipei University of Business

1. Literal and abstract metaphorical framing in public welfare lottery advertising: cognitive and affective responses in welfare communicationJournal of Social Marketing · 2026
2. Chatbot-Supported Language Learning: Effects on Pronunciation and Vocabulary Acquisition Among Novice Thai LearnersLanguage Teaching Research · 2026
3. How gamified fitness services create value: a means-end chains analysisJournal of Services Marketing · 2026
4. Measurement of Femoral Neck Anteversion Angle in Children With Intoeing Gait by Using Femoral Plain Radiographs: A Retrospective Observational StudyJournal of Pediatric Orthopaedics · 2026
5. When upper echelons meet team mental models: TMT socialization and firm innovationEuropean Journal of Innovation Management · 2026
6. Beyond responsiveness-based interactivity: the roles of familiarity and self-investment in psychological ownership and viewer loyalty intentions in live-streaming commerceAsia Pacific Journal of Marketing and Logistics · 2026
7. Myocardial blood flow changes assessed by dynamic CZT-SPECT in patients with transthyretin amyloid cardiomyopathy treated with Tafamidis: Correlation With [99mTc]-PYP Scintigraphy and CMRBritish Journal of Radiology · 2026
8. Development of Triamcinolone Acetonide-Loaded Nanoparticles for Inflammatory Knee Arthritis TreatmentInternational Journal of Nanomedicine · 2026
9. How locus of control shapes digital nomads’ subjective well-being: the mediating roles of telepressure, technostress, and boundary controlBMC Psychology · 2026
10. From Usability Barriers to Design Guidelines: Older Adults’ Interaction with Telemedicine TasksInternational Journal of Human-Computer Interaction · 2026
11. Impact of maintenance therapy on survival after autologous stem cell transplant for multiple myeloma regardless of response: a global analysisHaematologica · 2026
12. Generative AI as a cognitive support tool in early-stage design ideation: A human–AI co-ideation experimentPLoS ONE · 2026
13. Area Under the Curve-Guided Therapeutic Drug Monitoring of Mycophenolic Acid in Lung Transplant Recipients: Volumetric Absorptive Microsampling and Population Pharmacokinetic-Based Limited Sampling StrategiesThe AAPS Journal · 2026
14. A case study of obsessive-compulsive disorder and emerging treatment approachesInternational Journal of Healthcare Management · 2026
15. The effect of board capital diversity on innovation performance: evidence from new product announcementsEuropean Journal of Innovation Management · 2026
16. Cilostazol Treatment for Intracerebral Hemorrhage: Targeting Dural LymphaticsStroke · 2026
17. Stage-specific MSC spheroid fusion enables bottom-up formation of stage-defined hierarchical cartilage graftMaterials Today Bio · 2026
18. Mapping heterogeneity in retirement transition pathways: Integrating qualitative longitudinal and text mining analysisInnovation in Aging · 2026
19. Earnings Management, Goodwill Impairments, and Long‐Run Stock PerformanceAccounting and Finance · 2026
20. AI-Enabled governance for sustainable cities: evaluating the credibility of urban climate disclosures and greenwashing risksSustainable Futures · 2026