Construction of social reality in Korean pop culture fan community: A netnography study on Instagram and Twitter

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MAIN FINDING: K-pop fans construct their social reality through shared communication in online communities.
KEY EVIDENCE: Instagram and Twitter serve as vital platforms for fans to exchange views about their idols.
APPROACH: This research employs a qualitative netnography method with observations and interviews from fan communities.
SIGNIFICANCE: Understanding fan interactions sheds light on how social media shapes cultural identity among K-pop enthusiasts.

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Netnography study explores social interactions among K-pop fans on Instagram and Twitter, indicating the role of social media in fandom dynamics.

Azzahra et al. (2025) studied this question.

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Netnography study explores social interactions among K-pop fans on Instagram and Twitter, indicating the role of social media in fandom dynamics.