October 27, 2025KOMUNIKAOpen Access

Consumption Culture Online: A Virtual Ethnography Study Of K-Pop Group Order Community

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K-Pop cultural consumption creates spaces for building collective identity among fans, sharing information, and expressing loyalty.
Findings reveal that K-Pop Group Orders serve as venues for cultural interaction and the establishment of norms.
Analysis utilized participant observation, interviews, and documentation as part of the virtual ethnographic methodology.
Cultural artifacts bridge online fan interactions with real-life experiences, showing interconnectivity between digital and offline worlds.

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Qualitative ethnography investigates K-Pop cultural consumption in Indonesia, highlighting fan loyalty, information sharing, and collective identity.

Salsabila et al. (2025) studied this question.

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Qualitative ethnography investigates K-Pop cultural consumption in Indonesia, highlighting fan loyalty, information sharing, and collective identity.