August 4, 2025

Thrifting Lifestyle: Exploring Urban Consumers' Intentions and Attitudes toward Preloved Branded Goods

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Discussion

Interviews reveal positive consumer behavior toward preloved goods, indicating social media influences and attitudes matter.

Respondents display strong intentions to purchase preloved goods, emphasizing positive attitudes toward affordability and uniqueness.
Social media significantly influences consumer trust and information in purchasing preloved goods, while quality concerns remain.
The Theory of Planned Behavior effectively explains consumer behavior in this market, focusing on positive attitudes and perceived control.
Marketing strategies should highlight economic benefits and product uniqueness to foster sustainable fashion growth.

Krismawintari et al. (2025) studied this question.

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