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October 3, 2025Asian Journal of Social and Humanities

Thrifting: Consumer Perceptions and Decisions

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Authors

NANevlin AngelicaFHFira HasanahSKSiti Khumayah

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Overview

Qualitative study explores sustainable fashion choices and the economic factors affecting thrift purchases.

Key Points

  • Consumer perceptions directly influence purchasing decisions for thrift products, highlighting key motivations.
  • Price, quality, and sustainability are critical factors shaping consumer interest in thrifting trends today.
  • Qualitative analysis reveals themes around social and cultural influences in consumer behavior related to thrifting.
  • Findings suggest that awareness of sustainability alongside economic factors impacts choices in thrift shopping.

Cite This Study

Angelica et al. (2025) studied this question.

synapsesocial.com/papers/68e040eda99c246f578b33abhttps://doi.org/10.59888/ajosh.v3i10.587
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