July 30, 2025Open Access

Transhumanism as Capitalist Continuity: Branded Bodies in the Age of Platform Sovereignty

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Theoretical exploration contrasts transhumanism and posthumanism, implying technology reshapes subjectivity and commodification in the platform era.

Transhumanism views technology as a means for personal enhancement, while posthumanism critiques its commodification.
Both philosophies explore how corporate systems redefine human subjectivity through technology and data.
Corporate platforms like Apple and Google redefine existence into a subscription model, impacting agency and equity.
This analysis offers tools for understanding governance issues and resisting narratives of technological autonomy.

Ezra N. S. Lockhart (2025) studied this question.

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Theoretical exploration contrasts transhumanism and posthumanism, implying technology reshapes subjectivity and commodification in the platform era.