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This curricula enhances writing quality in over 50,000 primary students, suggesting improved engagement through scenario-based instruction and multimedia animation.
This paper presents a scalable, immersive writing curriculum developed through the Bichang Composition Educational System in China. Addressing challenges in primary-level writing-lack of expressive depth, formulaic templates, and disengagement-this model integrates scenario-based instruction, multimedia animation, and sensory engagement to boost creativity and emotional expression. Grounded in constructivist and experiential learning theories, it creates dynamic writing environments where students engage in authentic, narrative-driven tasks. The study outlines five core components: scenario design, media-enhanced lessons, teacher training, OMO (online-merge-offline) scalability, and family support. Data from over 50,000 students across 1,000 campuses show improved writing quality and engagement. This research offers insights into scalable, culturally responsive literacy strategies.
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Xu Liang (2025) studied this question.
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