Such brains are needed for themselves: how does Nizhny Novgorod solve the problem of braindrain in IT?

The article is devoted to the problem of brain drain in the IT industry and the measures taken by the Nizhny Novgorod region to solve it. Nizhny Novgorod is presented as one of the leading IT hubs in Russia, actively developing an ecosystem for retaining specialists and attracting new personnel. The article examines the causes and scale of the brain drain in the IT sphere, and also raises the issue of returning talent to the region. An analysis of the key factors influencing the decision of specialists to stay in the region or leave it is provided, and the importance of creating comfortable conditions for life and work is emphasized. The article describes the achievements of the Nizhny Novgorod Region in the development of IT infrastructure: growth of industry turnover, attraction of large players (Yadro, Yandex, Huawei, etc.), government support measures (IT mortgages, grants, tax breaks), as well as an active educational policy. Particular attention is paid to the Neimark IT campus project, which combines educational and research functions. The campus is positioned as a space that facilitates the training of highly qualified specialists in the fields of cybersecurity, quantum technologies, and artificial intelligence. The Nizhny Novgorod Region demonstrates an example of successful integration of education, business, and social infrastructure. The creation of comfortable living conditions, a rich cultural environment, and career prospects allow the region not only to retain specialists, but also to turn Nizhny Novgorod into the leading IT center of the country. The article emphasizes that the preservation and development of talent in the regions is not only a task of the current time, but also the basis for the future technological development of Russia.