August 11, 2025

Media Coverage of Climate Change: Audience Perspectives Through Social Cognitive Theory

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Over 90% of respondents recognize human contributions to global warming, indicating high public concern about climate change.
Although 83.5% are exposed to weather news, only 36.5% find it sufficient in addressing climate change issues.
Using a quantitative survey based on social cognitive theory, responses were collected from 200 participants in South Punjab.
Findings highlight the need for improved media strategies to enhance public understanding of climate change and foster engagement.

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Quantitative survey reveals media coverage influences awareness and concern about climate change, suggesting reforms are needed.

Kalsoom et al. (2025) studied this question.

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