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September 27, 2025Open Access

Exploring the Impact of Social Media on Public Understanding of Climate Change in Punjab, Pakistan

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Social media serves as an effective tool for public education and shaping opinions on climate change.
The research involved 233 respondents using surveys and interviews to gather insights on environmental communication.
Barriers to effective communication on climate issues through electronic channels were identified in the findings.
Results underscore the necessity of integrating social media into environmental communication strategies.

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Mixed-methods research shows social media enhances public understanding of climate change, indicating its role in policy debates.

Baber et al. (2025) studied this question.

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