The Influence of Usefulness, Ease of Use, and Trust on E-Commerce Use Intention Mediated by Attitude

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Quantitative analysis shows ease of use and trust directly boost e-commerce intention in post-pandemic users, highlighting attitude's mediating role.

Perceived ease of use significantly increases intention to use e-commerce applications, improving user engagement.
Trust plays a crucial role in shaping intention, demonstrating its importance for e-commerce platforms.
Attitude mediates the relationship between perceptions and intention, emphasizing the psychological pathways involved.
This study's findings are based on a survey of 100 participants in West Nusa Tenggara, enhancing location-specific insights.

Ernawati et al. (2025) studied this question.

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Quantitative analysis shows ease of use and trust directly boost e-commerce intention in post-pandemic users, highlighting attitude's mediating role.