Quantitative analysis reveals that perceived usefulness and trust do not significantly affect purchase intentions for Indonesian consumers.
Key Points
Consumer intention to purchase via e-commerce platforms is not significantly influenced by perceived usefulness, perceived ease of use, and trust.
Data from 100 Indonesian e-commerce users showed no significant correlation between these traditional Technology Acceptance Model factors and purchase intention.
Analysis involved Pearson correlation and multiple linear regression to assess the variable relationships in the study context.
Findings suggest the need to explore newer factors impacting consumer behavior as Indonesian users display a level of digital maturity.