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August 11, 2025Marketing and Management of InnovationsOpen Access

The Impact of Digital Tourism Marketing Dimensions on Attracting Domestic Tourism in Saudi Arabia

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Authors

OAOdai Falah Mohammad AL-GhaswynehNorthern Border University

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Implication

Observational analysis shows mobile applications significantly influence tourism decisions in Saudi Arabia, highlighting the importance of aligning with Vision 2030 priorities.

Key Points

  • Mobile application usability has the strongest impact on domestic tourism decisions, driving traveler engagement.
  • Quality digital content, which is visually appealing and culturally relevant, greatly increases interest in local destinations.
  • Integrated marketing strategies that reflect Vision 2030 priorities contribute to promoting domestic travel effectively.
  • Social media engagement, while relevant, appears less influential than usability and content quality in shaping tourism choices.

Cite This Study

Odai Falah Mohammad AL-Ghaswyneh (2025) studied this question.

synapsesocial.com/papers/68a35ef30a429f797332838fhttps://doi.org/10.21272/mmi.2025.2-07
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