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September 19, 2025International Journal of Innovative Research and Scientific Studies

Content quality and aesthetics: How visual appeal and informativeness shape travel decisions

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Authors

MAMohammed AlmohammedManagement and Science UniversityFAForbis AhamedManagement and Science UniversityOOOmar Salem ObeidatManagement and Science University

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Implication

Quantitative analysis reveals aesthetic appeal and informativeness significantly influence travel choices among Saudi tourists, suggesting optimization strategies for marketers.

Key Points

  • Significant direct effects of aesthetic appeal (β = 0.17, p < 0.001) and informativeness (β = 0.12, p = 0.014) on travel decisions were found.
  • The study analyzed data from 550 Saudi domestic tourists and explained 56% of the variance in travel behavior outcomes.
  • A cross-sectional survey methodology using structural equation modeling was employed to analyze content quality's influence on tourist behavior.
  • The findings emphasize the importance of balancing aesthetic quality and informational depth in tourism content to enhance decision-making.

Cite This Study

Almohammed et al. (2025) studied this question.

synapsesocial.com/papers/68d466a831b076d99fa65090https://doi.org/10.53894/ijirss.v8i6.9911
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