An Analysis of Spending Behavior among the University Students: A Case Study of the University of Faisalabad

During university life, students' behaviors shift in many dimensions, particularly in how they manage financial matters. This study was designed to examine the spending behaviors of university students with a nuanced focus on the impact of their income sources, peer group influence, and exposure to social media. Targeting university students, this quantitative study recruited 100 participants through multistage sampling. The University of Faisalabad was conveniently selected, and respondents were purposively recruited to collect data. Responses were gathered using a structured questionnaire. The results reveal that financial reliance on parents, combined with increasing trends of consumerism influenced by modern-day trends, significantly affects students' spending behavior. The findings highlight the importance of providing financial literacy to university students to help them distinguish between essential and non-essential spending, resist external influences, and adopt more sustainable financial practices.