Modeling the situation of professional communication in corporate medical discourse

The article analyzes the practices of modeling professional communication in documents of corporate medical discourse. The material used was 11 texts posted on the websites of medical organizations in the genres “Communication Standards”, “Communication Rules”, “Instructions”, “Methodological Recommendations for Communication”, as well as media texts covering the use of such developments in medical organizations. The purpose of the article is to reconstruct the frame model “Communication between health workers and patients”, based on cognitive-discursive and content analysis of texts of corporate medical and media discourses. As a result of the analysis, a frame model of professional communication between health workers and patients was built - as it is presented to the medical community. The frame models semiotically significant verbal and nonverbal behavior of employees of medical institutions. Reconstruction of the frame model of professional medical communication made it possible to identify significant, key components of communication in this area: its goals, communication strategies and tactics; typology of professional interaction situations; features of non-verbal behavior of medical workers, as well as speech moves that make this communication more effective.