Health care institutions naming in terms of medical brand creation

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Effective naming directly enhances the marketing strategy of healthcare institutions, promoting their unique advantages and offerings.
The study analyzes over 450 healthcare institution names in regions of Siberia and the Urals, revealing key patterns in branding.
Structural-semantic and communicative-pragmatic analyses highlight significant lexemes that drive the branding of medical organizations.
Results indicate that branding through naming can enhance the competitive positioning of commercial clinics in densely populated cities.

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Analysis of naming strategies improves marketing for healthcare institutions in Siberia, suggesting growth opportunities.

Иссерс et al. (2025) studied this question.

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