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Analysis uncovers V.V. Putin's tactics in healthcare political discourse, highlighting leadership and positioning strategies.
The given article presents the analysis of political discourse of the President V.V. Putin with regard to the positioning basics. Increasing importance of healthcare agenda in the rhetoric of higher officers of state adds to the research significance and reasons research data. It is also highly important to give integrative description of political discourse in the context of a politician`s impact on the target audience, which successful positioning implies. Innovation healthcare positioning is explored through the main surpassing rivals tactic and supplementary authority (leadership) building tactic. The author analyzes examples of successful political innovation positioning in the Presidentʼs speeches (2018-2024) on healthcare issues. Key healthcare aspects and focus areas V.V. Putin addresses in analyzed speeches are defined. 8 conversational techniques actualizing successful positioning are pointed out and analyzed. There are simple and complicated conversational techniques, the latter comprising several techniques. The author concludes by presenting key positioning and surpassing rivals concepts of V.V. Putin in terms of healthcare issues and medical service practice
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Natalya Ekhlakova (2025) studied this question.
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