Educational medical media discourse as a segment of Belarusian television (based on the program “It's Healthy to be Healthy!”)

The article considers the features of one of the genre varieties of the educational segment of the TV media discourse of the Republic of Belarus - the program “Zdorovo zdorovym byt'!” (“It's Healthy to be Healthy!”) aired on the main state channel “Belarus 1” - from the communicative-pragmatic and linguostylistic positions. The material for the study was 12 episodes of the programmes, aired during 2025. The main methods used were discursive, communicative and pragmatic, compositional and linguostylistic analysis, which made it possible to establish the characteristic features of the genre in question as one of the speech practices of modern educational TV-media discourse, broadcasting medical knowledge to the widest possible audience. The aim of the creators to effectively assimilate the reported information by a significant number of addressees, most of whom are not professionally related to medicine, is the key factor predetermining both the nature of communicative interaction between the programme participants and the format of correlation in it as a polycode formation of constituent components: verbal, visual, audio, proxemic, etc. Program issues starts with a dialogue between the co-hosts, one of whom is a medical practitioner, and then continues in the form of a polylogue, where the priority role belongs to the guest medical expert, whose task is to convey information, sometimes of a purely scientific nature, to the audience in a form accessible for effective perception. This is facilitated, first of all, by the proper competence level of all components of the linguistic personality of the doctor, broadcasting professional knowledge in media discourse, and partly by the inherent entertainment component of the program, which is assumed to be a talk show