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August 11, 2025Journal Research of Social Science Economics and Management

Proposed Business Strategy for The Livestock Pharmaceutical Company In Indonesia

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Authors

BIBudhi Hascaryo IskandarHWHarimukti Wandebori

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Overview

Qualitative case study assesses market challenges and proposes strategies for PT MAS's competitiveness amid regulations.

Key Points

  • PT MAS faces critical challenges including reduced market share and regulatory shifts towards antibiotic-free solutions.
  • Using Porter’s Five Forces, the analysis shows intense competition affecting growth in the poultry pharmaceutical sector.
  • The research involved primary data from focus groups, emphasizing the need for strategic agility and technology investment.
  • The findings suggest a need for alignment with regulatory changes and investment in sustainable, herbal solutions.

Cite This Study

Iskandar et al. (2025) studied this question.

synapsesocial.com/papers/68a360d60a429f7973328ecehttps://doi.org/10.59141/jrssem.v4i12.919
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