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August 11, 2025International Journal of Integrative Sciences

The Effect of Product Quality and Promotion on Purchase Decisions on Umkm Products UD. Kunyahan Medan

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Authors

SUSri UlinaHUHendra Utama

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Overview

Associative research reveals significant influence of product quality and promotion on consumer choices, suggesting MSMEs can enhance sales.

Key Points

  • Product quality and promotion significantly increase purchase decisions for MSME products, highlighting their importance.
  • Results indicate a positive influence, with both factors affecting consumer choices individually and together.
  • This research used a quantitative approach to analyze data from 71 respondents who purchased Kunyahan products.
  • Improving product quality and promotional strategies may drive higher sales for MSMEs like Kunyahan in Medan.

Cite This Study

Ulina et al. (2025) studied this question.

synapsesocial.com/papers/68a360e00a429f79733291b0https://doi.org/10.55927/ijis.v4i6.387
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1The Influence of Digital Marketing, Price and Product Quality on Buying Decision in MSMEs (Culinary Sector) in Medan City2025
  2. 2Analysis of the Influence of Product Price and Quality on Consumer Purchasing Decisions (Case study: Economics Study Program Students, Faculty of Economics, Medan State University)2024
  3. 3The Influence Of Product Quality, Price Perceptions, And Sales Promotions On Purchasing Decisions2024
  4. 4Relationship Between Product Quality, Brand Awareness, Price On Purchasing Decisions (Study On Consumers Sukidayo Shop Surabaya)2024
  5. 5The Effect Of Product Quality And Promotion On Purchase Decision2024